Bounty HUGE ROLL National Tour

Check this one out… we’ve put a 10’ tall, 400+ lbs shopping cart and Bounty roll on tour to help Bounty promote its largest paper towel roll ever.  At Walmarts and supermarkets all over the country, this giant roll and cart have been catching a lot of attention with consumers as well as the press.  In addition to the cart and roll itself, we’ve got a photo station at each stop so you can have your pic taken and uploaded directly to Facebook.  And for every person that becomes a Fan of Bounty on Facebook, a roll of Bounty will be donated to charity.  This one has been a ton of fun, gotten loads of buzz, and is one of our favorite recent campaigns.

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GSK & HelpPreventCervicalCancer.com

Because every 47 minutes a woman is diagnosed with cervical cancer, we put together a group of 47 women (including a survivor) and sent them to The Today Show this morning to help GSK spread the word about HelpPreventCervicalCancer.com. Please text PREVENT to 81227 to help.

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Filed under: awareness campaigns gsk

Sizzle Reel

What better way to kick off our blog than with a link to our Sizzle Reel.  Check out some of the great work we've done for our clients, and stay tuned for an updated reel in the near future.  
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To Posterous, Love Metalab